Mobile Marketing: How to Reach Consumers in Retail Stores


Mobile Marketing: How to Reach Consumers in Retail Stores

More than half of U.S. For details on how brands and retailers are incorporating this behavior into their mobile marketing, check out this week's New Media Minute.-Daisy Whitney smartphone users turned to their phone to perform retail-related activities while in a store, comScore said in its newly released mobile forecast for 2012. That could be taking a picture of a product, comparing prices or scanning bar codes for coupons.