Amit Seth: Nielsen is “On the Cusp” of Understanding the Link Between Viewing and Purchase Intent
He also explains the implications of the Nielsen's Online Campaign Ratings (OCR) program.
Nielsen is at the cusp of integrating viewing and and consumer behavior to finally give marketers a true value of the media, says EVP Amit Seth, EVP of The Nielsen Company, in this inteview with Beet.TV We spoke yesterday at the IAB Annual Leadership Meeting.