Videology & Nielsen Aim to Boost Targeting of Online Media
Beet.TV's coverage of this event at SXSW is sponsored by Videology. That fits with Videology's three-pronged focus on targetability, measureability and accountability, he says. For more insight into connected TVs, mobile measurement and targeting, check out this video interview.More videos from the session and interviews with the speakers to come. Marketers want metrics to help them drive sales at retail and drive consumers to buy more products, he adds.
AUSTIN — Via its partnership with Nielsen, online platform Videology is working on refining targeting capabilities for online campaigns, says Brian Danzis, SVP North American Sales at Videology, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."Working with Nielsen we have been scoring our addressable universe at the cluster level. Now we can identify and forecast when we will see those people to optimally deliver campaigns validated by Nielsen," he says.