Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz
AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."We have 50% of consumers already watching video on their tablets and 30% on their phones. "They want to know that what we're doing with video is accountable," Hinz says.More videos from the session and interviews with the speakers to come. Digital Director at MediaCom, during an interview with Beet.TV. Already, marketers are leaning on "big data" both on the front end and back end of campaigns. Beet.TV's coverage of this event at SXSW is sponsored by Videology. About 10% of all households have an Internet-connected TV, but the majority are accessing connected apps through a device like a Blu-ray or a gaming system, and 60% of all people who have this connectivity are going through these apps to watch video and that is going to continue to explode," he predicts.As video grows across devices, data will take on a larger role. Ultimately, clients want accountability across platforms and with pricing.