Nielsen, Twitter Moving Forward on Social TV Rating
The Nielsen Twitter TV rating is slated for availability for the Fall 2013 TV season."The point is to make it actionable and have a real currency for a programmer," he says.
AUSTIN — The next vital step in digital video measurement will be in the development of a more holisitic rating for video across platforms, including tablets and mobile devices, predicts David Gill, VP at Nielsen, during an interview with Beet.TV. Beet.TV's coverage of this event at SXSW is sponsored by Videology. More videos from the session and interviews with the speakers to come. In addition to video measurement, Nielsen is working on a social TV rating via its partnership with Twitter, inked late last year. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology. Under that relationship, Nielsen is studying the connections between earned media and tune-in to develop industry standard metrics around that behavior that would help marketers understand whether tweets drive viewership and by how much, he says.