YuMe Taps Booming Growth in Mobile Video Advertising in Europe


YuMe Taps Booming Growth in Mobile Video Advertising in Europe
He explains how in this video interview.Hanks joined YuMe via acquisition of his company Appealing Media in 2011.Ashley Swartz is a principal of the New York-based consultancy Furious Minds. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video inteview taped at the DMEXCO conference.
COLOGNE – Digital video isn't quite a four-screen proposition yet in Europe, but mobile video is growing quickly in places like the United Kingdom, says Owen Hanks, General Manager for Mobile-Europe for ad network and technology company YuMe. As an example, mobile video and connected TV are strong in France, while Spain is widening its focus to mobile, connected TV and online, he says. She is a regular contributor to Beet.TV. In addition, the type of arrangements and partnerships with publishers in Europe can be very different than in the United States. In the last year, YuMe in Europe has worked on more than 300 mobile ad campaigns with more than 500 publishers, Owens tells Beet.TV. She is former head of the interactive television practice at Digitas. "We have to understand the needs of [each market] before we launch in each market," he says. The growth rate for mobile video in the United Kingdom has been around 400%, he adds.

FCC Chairman Wheeler revises broadband proposal ahead of vote
The uncirculated first version has come under heavy fire recently by a wide variety of parties, from the public, tech companies and government officials to the other FCC commissioners, all of whom have registered objections. The head of the Federal Communications Commission (FCC), Chairman Tom Wheeler, is said to be according to the revising his proposal on broadband rules, according to the Wall Street Journal. Changes to the proposal will include language that would allow for FCC oversight on deals, in order to keep providers from separating traffic into two lanes of speed based on paid agree…