YuMe Taps Booming Growth in Mobile Video Advertising in Europe

YuMe Taps Booming Growth in Mobile Video Advertising in Europe He explains how in this video interview.Hanks joined YuMe via acquisition of his company Appealing Media in 2011.Ashley Swartz is a principal of the New York-based consultancy Furious Minds. Beet.TV's correspondent Ashley Swartz caught up with Hanks in this video inteview taped at the DMEXCO … Continue reading YuMe Taps Booming Growth in Mobile Video Advertising in Europe

 

Extreme Reach Cross-Media Reporting Suite Lets Advertisers Measure Video Campaigns Across All Screens

Extreme Reach Cross-Media Reporting Suite Lets Advertisers Measure Video Campaigns Across All Screens But advertisers are still facing problems when it comes time "to measure their campaigns across all those screens—to find out what’s working, how those screens work together, to create business, to drive consumers to their brands, etc." Extreme Reach’s new cross-media reporting … Continue reading Extreme Reach Cross-Media Reporting Suite Lets Advertisers Measure Video Campaigns Across All Screens

 

GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video

GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video PHOENIX — Once mobile video standards are developed and adopted, the next step will be retooling the mobile ecosystem to implement those standards, says Cary Tilds, Group Innovation Officer at GroupM, in an interview with Beet.TV at the annual IAB Leadership Meeting. We caught … Continue reading GroupM’s Cary Tilds on the Imperative of Standards Around Mobile Video

 

Shira Lazar: How ‘Whatâ??s Trending’ Web Show is Powered by Brand Advertisers

Shira Lazar: How ‘Whatâ??s Trending’ Web Show is Powered by Brand Advertisers I think that with the right brand, that understands the importance and value of that, we can create great content together." Megan O’Neill What’s Trending has made a name for itself as the source for all things trending online. One of the ways … Continue reading Shira Lazar: How ‘Whatâ??s Trending’ Web Show is Powered by Brand Advertisers

 

The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution

The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution He was championing the notion of an "open source" tool box for video producers to create their own video platform. It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. As several … Continue reading The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution

 

BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore

BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore Andy Plesser More on the the "neck to neck" race between BrightRoll and Google in this Bloomberg report. Here at the IAB Annual Leadership Meeting, we spoke with CEO Tod Sacerdoti about the growth of the company and the outlook ahead. SCOTTSDALE, AZ – … Continue reading BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore

 

Native Video Presents New, Creative Challenges to Agencies and Publishers

Native Video Presents New, Creative Challenges to Agencies and Publishers While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the "brief" on these opportunities, are generally open ended. Saraofian suggests that some of the most effective … Continue reading Native Video Presents New, Creative Challenges to Agencies and Publishers

 

Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”

Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators” She also talks about Digitas’ Brand Live offering, a service that Sarofian describes as "part technology, part process, and a lot people," which operates 24/7 to help brands monitor everything that’s happening online, determining what’s relevant and interesting for consumers, and using this information to respond … Continue reading Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”

 

Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz

Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz "They want to know that what we're doing with video is accountable," Hinz says.More videos from the session and interviews with the speakers to come. AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. … Continue reading Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz