Shira Lazar: How ‘Whatâ??s Trending’ Web Show is Powered by Brand Advertisers
I think that with the right brand, that understands the importance and value of that, we can create great content together." Megan O’Neill
What’s Trending has made a name for itself as the source for all things trending online. One of the ways that the daily, live, interactive web show is able to stay up and running is with the support of brands. "Brands power what we do," says Lazar. Lazar explains that when working with brands, it’s important to find the perfect equilibrium to meet the brand’s goals without compromising your own goals. "We talk to [brands] about what they’re working on, their focus and their initiative, and we figure out interesting, creative ways to focus on their goals while also being loyal to our editorial and our community. We caught up with host Shira Lazar at SXSW to find out more about What’s Trending’s work with brands. "We wouldn’t be around still as a startup, and as a brand ourselves, if it wasn’t for companies like Samsung powering us." What’s Trending partnered with Samsung on their live coverage of SXSW on the ground in Austin.
The Emergence of Kaltura: Open Source Video Concept to Pervasive Enterprise Solution
He was championing the notion of an "open source" tool box for video producers to create their own video platform.
It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. As several companies launched proprietary, online video platform solutions, Kaltura styed on its mission and has found considerable success as a provider of software and consulting to many large enterprise and academic clients around the globe, explains Yekutiel in this on-stage sesssion from the recent Beet Retreat in Vieques, Puerto Rico.
BrightRoll Beats Google/YouTube by 5X in Video Ad Viewing Time, comsCore
Andy Plesser More on the the "neck to neck" race between BrightRoll and Google in this Bloomberg report. Here at the IAB Annual Leadership Meeting, we spoke with CEO Tod Sacerdoti about the growth of the company and the outlook ahead.
SCOTTSDALE, AZ – BrightRoll, the San Francisco-based video advertising services company, has been ranked by comsScore as the second largests video ad network, after Google, but ranked first in time spent around ads by margin of 5X over Google.
Native Video Presents New, Creative Challenges to Agencies and Publishers
While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the "brief" on these opportunities, are generally open ended. Saraofian suggests that some of the most effective solutions around branded advertising must happen in real-time, often in reaction to breaking news. This is an exciting challenge and opportunity says Joe Tartaglia, SVP of Sales in this on-stage conversatin with moderator Ashley Swartz. The segment was from the Beet.TV executive retreat in Vieques earlier this month. Also in this segment are Kevin Gentzel, of NDN and Digitas SVP Stephanie Sarofian.
Digitas’ Sarofian: Native Advertising Allows Brands to be “Commentators”
She also talks about Digitas’ Brand Live offering, a service that Sarofian describes as "part technology, part process, and a lot people," which operates 24/7 to help brands monitor everything that’s happening online, determining what’s relevant and interesting for consumers, and using this information to respond and engage. They still want their return on investment to stretch. They’re looking for us to create content in any form that they can use over and over again, that they can see that return. They still use buzz words.
Social media has caused a shift in advertising. On a panel at the Beet.TV executive retreat earlier this month, Ashley Swartz of Furious Minds sat down with Digitas SVP and Managing Director Stephanie Sarofian to talk about this trend. Sarofian explains that native advertising gives "space for a brand to become a commentator." Incorporating video, photographs, written word, tools and utilities that already exist in the space of the social web, brands are able to become a part of the conversation that’s going on online, not only about their specific brand, but about news, causes and other issues related to their industry. They still want that reach, they still want that scale." Megan O’Neill In the interview, Sarofian also talks about brands movement away from seeking out "viral videos." She says, "Our clients are at a point where they know better, they’re not asking for viral videos. Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, today brands are able to become part of the conversation and actually interact with and engage their customers.
Nielsen Set to Expand Media Partners for Online Campaign Ratings
We met Louie in New York at a video industry event co-hosted by Nielsen and Adap.tv. The goal is to make it easier for marketers to make one buy across all screens. "The industry is looking at audience buying in digital and cross-platform and how to really trigger true cross-platform ad strategies and ad transcations."For more insight into Online Campaign Ratings, cross-platform measurement and metrics, check out this video interview. "Online Campaign Ratings are having a big impact on how the industry is thinking about digital cross-platform advertising," he says.
NEW YORK — In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.Most recently, Nielsen paired up with ABC, ABC Family and ESPN to use the Online Campaign Ratings for demo guarantees for online video marketing.
Big Data Essential to Success of Connected TVs, MediaCom’s Jeff Hinz
"They want to know that what we're doing with video is accountable," Hinz says.More videos from the session and interviews with the speakers to come.
AUSTIN — The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. Beet.TV's coverage of this event at SXSW is sponsored by Videology. About 10% of all households have an Internet-connected TV, but the majority are accessing connected apps through a device like a Blu-ray or a gaming system, and 60% of all people who have this connectivity are going through these apps to watch video and that is going to continue to explode," he predicts.As video grows across devices, data will take on a larger role. Ultimately, clients want accountability across platforms and with pricing. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology."We have 50% of consumers already watching video on their tablets and 30% on their phones. Already, marketers are leaning on "big data" both on the front end and back end of campaigns.
Video Platform MyPod Studios to Triple Revenue in 2013
Nascent online video platform MyPod Studios generated nearly $7 million in revenue in 2012 and is projecting to triple that in 2013, as it grows its audience and branches into new ad formats, says Jay Miletsky, CEO of MyPod Studios during an interview with Beet.TV. In addition to the branded content push, MyPod Studios is building a new video player and aiming to move into syndication, Miletsky tell us. In this interview he shares more insight into the company's approach to ads and content. The company has grown from two full-time employees to twelve, and is also aiming to expand into branded content in the coming months, he says. For instance, MyPod Studios is spinning off some of its most popular categories into their own sites, such as the food and drink category becoming Simpledish.com.
YouTube Live Powers Upside for Shira Lazar and “What’s Trending”
And, she speaks about the upcoming Digital New Fronts.Note: Many thanks to Shira and Damon and the crew for welcoming Beet.TV to their space at SXSW and for their help in facilitating some great interviews.
AUSTIN What's Trending is one of very A few producer YouTube partners to have a daily live show, and the move to YT has been extremely valuable in building an online community and franchise, explains EVP and host Shira Lazar in this interview with Beet.TVWe spoke with her yesterday at the Samsung Blogger Lounge at SXSW where Lazar and her Los Angeles-based crew were producing three days of live programming.In the conversation, Shira addresses the value of live as a programming opportunity for video clips on demand. Much appreciated.
KIT Digital Analyst Alan Wolk: The State Of TV Everywhere Is At An Impasse
He also talks about the idea of video on demand on a paid basis for advertiser-free content.
As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever. At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, where it’s headed and some of the roadblocks that stand in its way. Wolk says that, in the United States, networks are making it difficult for multichannel video programming distributors (MVPDs) to embrace a TV Everywhere format. In the video, Wolk also discusses the possibilities of networks doing TV Everywhere on their own, without MVPDs as middle men, and why some networks, like HBO, have neglected to do this. He explains that, "The networks are worried that they’re losing ad revenue, because Nielsen can’t measure views on an iPad on the train or outside the home." As a result, the networks want the MVPDs to pay them more money—something which the MVPDs don’t want to do, "so they’re at an impasse." However, within recent weeks, Dish’s launch of a Sling-enabled Hopper, which will allow Dish subscribers to watch TV from anywhere in the world, has opened up new possibilities for MVPDs, who previously were denied the ability to bring TV viewing outside of the home by large networks. Megan O’Neill